The Indian Pull Up Diaper Market Pattern

India is located in South Asia, with a land area of 2.98 million square kilometers, a population of 1.215 billion, and a per capita GDP of 1,877 US dollars, equivalent to China in 2005. The birth rate of India is 1.76%, and the number of newborns is 20 million per year.

In 2013, the number of infants under 4 years old was 120 million, and the number of women aged 15-49 was 390 million. There is a huge market for diapers and sanitary napkins. The retail sales of the Indian diaper market increased by 28% in 2014 to reach 642 million rupees (about 3.943 billion yuan).

Sanitary napkins sales in 2014 were 500 million US dollars (about 3.06 billion yuan), an increase of 25%. India’s consumer confidence index ranks second in the world, behind only the number one Indonesia.

一、The Development of Pull Up Diaper

Pull up diaper were introduced to India in 2011. In 2011, sales were only 5.88 million yuan. In 2013, sales reached 117 million, accounting for 11.7% of the diaper industry, an increase of 44% over the previous year.

The fastest increase since the record was reached. By 2018, the annual retail sales of Indian trousers is expected to reach 350 million yuan. There are several major factors in the rapid growth of Indian zippers:

First, the increasing investment in brands and the continuous, wide-ranging free trial distribution in hospitals have increased the penetration of Indian zippers.

Second, the average age of the original children's toilet training is one and a half years old. However, with the increase of the proportion of professional women, the average age of children's toilet training in urban areas is about 2 years old.

二、The Situations Of Price

The average unit price of Indian diapers increased by 2% in 2013, mainly due to the increase in raw material prices. However, as more and more manufacturers enter the Indian market, the market competition becomes more and more fierce, and the price of diapers will continue to decline in the future.